Kostov, Phillip, Arun, Thankom Gopinath and Annim, Samuel Kobina (2014) Financial Services to the Unbanked: The Case of the Mzansi Intervention in South Africa. Contemporary Economics, 8 (2). pp. 191-206. ISSN 2084-0845
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Official URL: http://we.vizja.pl/en/issues/volume/8/issue/2#art3...
The Mzansi intervention is a major initiative designed to provide banking services to the unbanked South African population. This study investigates the underlying variables that define the choice of a Mzansi account from a consumer perspective. Unlike previous studies, we do not assume that demand for financial services is a given but instead that it is underlain by perceptions and attitudes. Financial attitudes and perceptions are found to exert significant effects on financial choices. In particular, aspirations and forward-looking values are instrumental in facilitating access to finance.
|Uncontrolled Keywords (separate with ;):||e-tourism; ICT; airline ticket price; price dispersion; price discrimination; price competitiveness|
|Subjects:||N - Business & administrative studies > N300 - Finance|
|Schools:||Faculty of Business, Law & Applied Social Studies > School of Business|
|Deposited By:||Paul Harrison|
|Deposited On:||31 Jul 2014 15:20|
|Last Modified:||22 Oct 2016 21:27|
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