Coudounaris, Dafnis, Leonidou, Leonidas, Kvasova, Olga and Christodoulides, Paul (2014) Tourist environmental attitude and behaviour: Antecedents, moderators, and outcomes. In: 47th Academy of Marketing conference: Marketing Dimensions: People, places and spaces,, 7-10th of July 2014, Bournemouth.
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Official URL: https://www.academyofmarketing.org/conference-2014...
This article reports the findings of a study, conducted among 234 tourists in Cyprus, aiming to
identify the drivers and outcomes of an eco‐friendly attitude and behavior. Using structural
equation modeling, we confirmed that the deontological status, law obedience, and political action
of tourists positively influence the adoption of an environmentally friendly attitude. In turn, this was
revealed to be conducive to an eco‐friendly behavior, which ultimately enhances tourist satisfaction.
Certain socio‐demographic characteristics of tourists, namely gender, age, education, and income,
had a moderating effect on the link between deontological status, law obedience, and political
action on the one hand and eco‐friendly attitude on the other. Tourist nationality was also found to
have a control effect on tourist eco‐friendly behavior.
|Item Type:||Conference or Workshop Item (Paper)|
|Schools:||Faculty of Business, Law & Applied Social Studies > School of Business|
|Deposited By:||Olga Kvasova|
|Deposited On:||18 Feb 2016 15:32|
|Last Modified:||17 May 2016 12:58|
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