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British National Temperance League (2017) Anti Drink : With the Rising Generation. [Image]
![[thumbnail of Low resolution scan of positive glass lantern slide]](https://clok.uclan.ac.uk/19546/1/anti_drink_19_13.jpg)  Preview |
Image (JPEG) (Low resolution scan of positive glass lantern slide)
- Digital Surrogate
Available under License Creative Commons Attribution Non-commercial Share Alike. 1MB |
![[thumbnail of High resolution scan of positive glass lantern slide]](https://clok.uclan.ac.uk/style/images/fileicons/image.png) |
Image (TIFF) (High resolution scan of positive glass lantern slide)
- Digital Surrogate
Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial No Derivatives. 29MB |
Abstract
"With the rising generation - and whether or not they take to alcohol - rests the future of the Trade commercially, politicially and economicially."
Brewers' Journal Feb.15.1922
Temperance campaigners monitored statements by the drinks industry, and often used them, as in this slide from the 1920s, to draw attention to their targeting of vulnerable groups as customers. The images of the innocent children are at odds with the brewing companies’ statement.
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