Characterization of Mobile Web Quality of Experience using a non-intrusive, context-aware, mobile-to-cloud system approach

Abstract

This study presents a modelling approach for quantifying the Mobile Web Quality of Experience (MWQoE). It builds on current QoE and Web QoE research, and by fusing together data that is available on modern mobile devices, constructs a novel MWQoE model that is user-centered, context-aware and non-intrusive (does not depend on user feedback). This study identifies the factors which affect Web QoE and measures their effect on it in mobile scenarios. Moreover, this study explores scenarios in which Web QoE can be effectively characterized and enhanced, delivering a novel Mobile-to-Cloud system for the continuous evaluation of MWQoE in real-world environments. The significance of defining and evaluating MWQoE is identified. Specifically, MWQoE can be used by online providers to uncover customer insights and illustrate how the experience in using their products is perceived by their customers. In fact, MWQoE can be considered an important key performance indicator showing the technology acceptance or satisfiability of customers for a specific web product or service.