Motion Graphics: Principles and Practices from the Ground Up

Crook, Ian and Beare, Peter (2017) Motion Graphics: Principles and Practices from the Ground Up. Required Reading Range . Bloomsbury Visual Arts, UK. ISBN 978-1472569004

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Official URL: https://www.bloomsbury.com/uk/motion-graphics-9781...

Abstract

Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.

Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects

Contents

Section title
Section author
Page
Introduction
UNSPECIFIED
6
1. Concepts – Tools
UNSPECIFIED
16
2. Concepts – The Image
UNSPECIFIED
48
3. Concepts – Space
UNSPECIFIED
78
4. Concepts – Time
UNSPECIFIED
100
5. Putting the Pieces Together
UNSPECIFIED
118
6. Recording and Recreating Motion
UNSPECIFIED
140
7. Process – Planning
UNSPECIFIED
152
8. Process – Production
UNSPECIFIED
168
Appendix
UNSPECIFIED
184

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