Viewpoint: why marketers need a new concept of culture for the global knowledge economy
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Holden, N (2004) Viewpoint: why marketers need a new concept of culture for the global knowledge economy. International Marketing Review, 21 (6). pp. 563-572. ISSN 0265-1335
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| Item Type: | Article |
|---|---|
| ID Code: | 388 |
| Deposited By: | EPrints Services |
| Deposited On: | 03 Feb 2010 15:21 |
| Last Modified: | 03 Feb 2010 15:22 |
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