The aspirations underpinning projects of local regeneration are many and varied. Revitalisation can signal the attraction of mobile capital, economic revival and increased social capital amongst a community who,swelled up with newfound pride, become civically engaged. Each local place has its own idiosyncrasies and regardless of how regeneration schemes play out in areas such as Bradley in Nelson, they do share one commonality. This commonality lies in the rhetoric which is mobilised in the promotion of such regeneration agendas, one of strengthening, or in some cases creating, a ‘sense of place’. But what is sense of place and how is it constructed?