Jelen, Alenka (2008) The scholarly endevours in public relations. In: Public Relations Metrics: Research and Evaluation. Routledge Communication Series . Routledge, London and New York. ISBN 978-0805862737
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Official URL: http://www.routledge.com/books/details/97808058627...
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
|Item Type:||Book Section|
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Schools:||College of Business, Law & Applied Social Studies > School of Business|
|Deposited By:||Louise Alexandra Varley|
|Deposited On:||26 Jul 2012 10:16|
|Last Modified:||26 Jul 2012 10:16|
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