The scholarly endevours in public relations.
Public Relations Metrics: Research and Evaluation.
Routledge Communication Series
Routledge, London and New York.
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.