Jelen, Alenka (2008) The scholarly endevours in public relations. In: Public Relations Metrics: Research and Evaluation. Routledge Communication Series . Routledge, London and New York. ISBN 978-0805862737
Full text not available from this repository.
Official URL: http://www.routledge.com/books/details/97808058627...
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
|Item Type:||Book Section|
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Schools:||College of Business, Law & Applied Social Studies > Lancashire Business School|
|Deposited By:||Louise Alexandra Varley|
|Deposited On:||26 Jul 2012 10:16|
|Last Modified:||26 Jul 2012 10:16|
Downloads per month over past year
Downloads for past 30 days
Repository Staff Only: item control page