Management of New(s) Conversations: Social Media Business Online and On Mobile
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Nel, Francois and Westlund, Oscar (2012) Management of New(s) Conversations: Social Media Business Online and On Mobile. In: Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets. Springer Verlag, Berlin. ISBN 978-3-642-28896-8 (In Press)
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Official URL: http://www.springer.com/business+%26+management/me...
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords (separate with ;): | Interactive Media ; Media Management ; New Value Chain ; Social Media ; Social Media Business |
| Subjects: | P Language and Literature > PN Literature (General) > PN1990 Broadcasting |
| Schools: | School of Journalism, Media and Communication |
| ID Code: | 5543 |
| Deposited By: | Malgosia Bagot |
| Deposited On: | 25 Jul 2012 11:13 |
| Last Modified: | 25 Jul 2012 11:13 |
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