Willcocks, Stephen George (2012) Strategy and the strategic role of GPs in the NHS. British Journal of Healthcare Management, 18 (9). pp. 482-486. ISSN 1358-0574
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Official URL: http://www.bjhcm.co.uk/cgi-bin/go.pl/library/artic...
This article explores strategy and the strategic role of the GP in the new NHS. It highlights the importance of understanding the strategic context of the NHS, following the successful passage of the Health and Social Care Bill. It applies contrasting views on strategy: top-down, rational vs 'bottom-up' emergent approaches to characterise strategy in the NHS. It suggests that it may be possible to explore strategy using the integrated model of strategy devised by Johnson et al (2011). In so doing, strategy is conceptualised in terms of: strategy as context; strategy as content or choice; and strategy in action, or as enacted by key actors. It highlights the practical implications for GPs as key actors involved in strategy, particularly those involved in clinical commissioning groups (CCGs).
|Subjects:||H Social Sciences > HF Commerce|
R Medicine > RK Dentistry
|Schools:||College of Business, Law & Applied Social Studies > School of Management|
|Deposited By:||Simone Finley|
|Deposited On:||26 Nov 2012 16:42|
|Last Modified:||12 Aug 2015 14:04|
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