Patterson, Anthony, Hodgson, Julia and Shi, Jenny (2008) Chronicles of 'customer experience': the downfall of Lewis's foretold. Journal of Marketing Management, 24 (1-2). pp. 29-45. ISSN 0267-257X
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Official URL: http://dx.doi.org/10.1362/026725708X273902
For some companies, learning to live in 'the experience economy' has been difficult. While the usual suspects of marketing excellence are held aloft as exemplars for them to emulate, many remain intimidated, alienated and disengaged by the machinations of such mega-marketers. In response to a recent call to capture the harsh reality of subjective and personal customer experience, we attempt to reengage the estranged by chronicling the customer experience offering of the late Lewis's department store. To this end, we introduce subjective personal introspection into the services marketing literature. The tragicomedy of Lewis's downfall told here, is based on our rigorous analysis and interpretation of multiple customer introspections that detail its truly appalling customer experience offering.
|Uncontrolled Keywords (separate with ;):||CUSTOMER EXPERIENCE; INTROSPECTION; SERVICES MARKETING; FAILURE; EXPERIENCE ECONOMY|
|Subjects:||Social studies > Economics|
|Schools:||Faculty of Business, Law & Applied Social Studies > School of Business|
|Deposited By:||Carmit Erez|
|Deposited On:||14 Feb 2013 11:46|
|Last Modified:||09 Aug 2016 15:17|
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