Shen, Wangbing, Bai, Haiping, Yuan, Yuan, Ball, Linden ORCID: 0000-0002-5099-0124 and Lu, Fang
(2021)
Quantifying the roles of conscious and unconscious processing in insight-related memory effectiveness within standard and creative advertising.
Psychological Research
.
ISSN 0340-0727
Shen, Wangbing, Bai, Haiping, Ball, Linden ORCID: 0000-0002-5099-0124, Yuan, Yuan and Wang, Meijiao
(2020)
What makes creative advertisements memorable? The role of insight.
Psychological Research
.
ISSN 0340-0727
Shen, Wangbing, Liu, Zongying, Ball, Linden ORCID: 0000-0002-5099-0124, Huang, Taozhen, Yuan, Yuan, Bai, Haiping and Hua, Meifeng
(2020)
Easy to Remember, Easy to Forget? The Memorability of Creative Advertisements.
Creativity Research Journal, 32
(3).
pp. 313-322.
ISSN 1040-0419