Donlan, Leah ORCID: 0000-0002-1320-2803 and Crowther, Philip
(2012)
Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study.
Journal of Marketing Communications
.
ISSN 1352-7266
Crowther, Philip and Donlan, Leah ORCID: 0000-0002-1320-2803
(2011)
Value-creation space: The role of events in a service-dominant marketing paradigm.
Journal of Marketing Management, 27
(13-14).
pp. 1444-1463.
ISSN 0267-257X