Items where Author is "Crowther, Philip"
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Article
Crowther, Philip and Donlan, Leah (2012) Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study. Journal of Marketing Communications, - (-). ISSN 1352-7266
Crowther, Philip and Donlan, Leah (2011) Value-creation space: The role of events in a service-dominant marketing paradigm. Journal of Marketing Management, 27 (13-14). pp. 1444-1463. ISSN 0267-257X
