Items where Author is "Donlan, Leah"

Article

Donlan, Leah (2013) The Role of Brand Knowledge in Determining Sponsorship Effectiveness. Journal of Promotion Management, 19 (2). pp. 241-264. ISSN 1049-6491

Donlan, Leah (2012) Exploring the views of students on the use of Facebook in university teaching and learning. Journal of Further and Higher Education, - (-). pp. 1-17. ISSN 0309-877X

Crowther, Philip and Donlan, Leah (2012) Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study. Journal of Marketing Communications, - (-). pp. 1-16. ISSN 1352-7266

Crowther, Philip and Donlan, Leah (2011) Value-creation space: The role of events in a service-dominant marketing paradigm. Journal of Marketing Management, 27 (13-14). pp. 1444-1463. ISSN 0267-257X

Book Section

Donlan, Leah (2011) Intention .v. Reality: Exploring the use of Facebook for teaching and learning in three sports marketing modules. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing, Liverpool. ISBN 978-0-9561122-34

Conference or Workshop Item

Donlan, Leah (2012) Value creation spaces: using events to leverage sports sponsorship. In: Hartpury College Sport Management Conference, Hartpury College, Gloucestershire.

Donlan, Leah (2010) Sports Sponsorship As A Tool For Customer Engagement. In: Academy of Marketing Conference 2010: Transformational Marketing, 6 to 8 July 2010, Coventry University, Coventry, UK.

Donlan, Leah (2009) Determining the brand-building success of sponsorship. In: Academy of Marketing Annual Conference 2009, 7th to 9th July 2009, Leeds Metropolitan University, Leeds, UK.

Donlan, Leah (2009) Profiling Contemporary Sports Sponsorship Objectives. In: European Association for Sport Management Conference, 16-19 September 2009, Amsterdam.