You are here: Home » Research
The Role of Brand Knowledge in Determining Sponsorship Effectiveness.
Journal of Promotion Management, 19
Exploring the views of students on the use of Facebook in university teaching and learning.
Journal of Further and Higher Education, -
Donlan, Leah and Crowther, Philip
Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study.
Journal of Marketing Communications
Crowther, Philip and Donlan, Leah
Value-creation space: The role of events in a service-dominant marketing paradigm.
Journal of Marketing Management, 27
Intention .v. Reality: Exploring the use of Facebook for teaching and learning in three sports marketing modules.
Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever.
Academy of Marketing, Liverpool.
Value creation spaces: using events to leverage sports sponsorship.
In: Hartpury College Sport Management Conference, Hartpury College, Gloucestershire.
Sports Sponsorship As A Tool For Customer Engagement.
In: Academy of Marketing Conference 2010: Transformational Marketing, 6 to 8 July 2010, Coventry University, Coventry, UK.
Determining the brand-building success of sponsorship.
In: Academy of Marketing Annual Conference 2009, 7th to 9th July 2009, Leeds Metropolitan University, Leeds, UK.
Profiling Contemporary Sports Sponsorship Objectives.
In: European Association for Sport Management Conference, 16-19 September 2009, Amsterdam.