Items where Author is "Donlan, Leah K"

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Donlan, Leah K orcid iconORCID: 0000-0002-1320-2803 (2014) An empirical assessment of factors affecting the brand-building effectiveness of sponsorship. Sport, Business and Management: An International Journal, 4 (1). pp. 6-25. ISSN 2042-678X

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