Battisti, Enrico, Graziano, Elvira Anna, Leonidou, Erasmia, Stylianou, Ioanna ORCID: 0000-0002-2064-4052 and Pereira, Vijay
(2021)
International marketing studies in banking and finance: a comprehensive review and integrative framework.
International Marketing Review, 38
(5).
pp. 1047-1081.
ISSN 0265-1335