Shen, Wangbing, Gu, Haixia, Ball, Linden ORCID: 0000-0002-5099-0124, Yuan, Yuan, Yu, Cheng, Shi, Rong and Huang, Taozhen
(2020)
The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements.
Journal of Cleaner Production, 271
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p. 122618.
ISSN 0959-6526