Shen, Wangbing, Liu, Zongying, Ball, Linden ORCID: 0000-0002-5099-0124, Huang, Taozhen, Yuan, Yuan, Bai, Haiping and Hua, Meifeng
(2020)
Easy to Remember, Easy to Forget? The Memorability of Creative Advertisements.
Creativity Research Journal, 32
(3).
pp. 313-322.
ISSN 1040-0419