Items where Author is "Masouras, Andreas N."

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Komodromos, Marcos, Vassiliou, Marios and Masouras, Andreas N. (2025) MAPPING AI'S IMPACT ON MARCOM:A MULTIFACETED STRATEGIC FRAMEWORK THROUGH LITERATURE ANALYSIS. 18th Annual Conference of the EuroMed Academy of Business CONFERENCE READINGS BOOK PROCEEDINGS, 18 . pp. 1143-1152. ISSN 2547-8516 (In Press)

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