Battisti, Enrico, Graziano, Elvira Anna, Leonidou, Erasmia, Stylianou, Ioanna ORCID: 0000-0002-2064-4052 and Pereira, Vijay (2021) International marketing studies in banking and finance: a comprehensive review and integrative framework. International Marketing Review, 38 (5). pp. 1047-1081. ISSN 0265-1335