Raj, Anup, Kuznetsov, Andrei ORCID: 0000-0003-4539-0711 and Arun, Thankom Gopinath
(2020)
Culture of Sustainability and Marketing Orientation of Indian Agribusiness in implementing CSR Programs—Insights from Emerging Market.
Journal of Risk and Financial Management, 13
(11).
e269.
ISSN 1911-8066
Raj, Anup, Kuznetsov, Andrei ORCID: 0000-0003-4539-0711, Thankom, Arun and Kuznetsova, Olga
(2019)
How different are corporate social responsibility motives in a developing country? Insights from a study of Indian agribusiness firms.
Thunderbird International Business Review, 61
(2).
pp. 255-265.
ISSN 1096-4762
Raj, Anup (2016) Managerial perception of the impact of corporate social responsibility on corporate branding in Indian agribusiness firms. Doctoral thesis, University of Central Lancashire.
Raj, Anup (2014) Branding and CSR in Indian Agribusiness. In: Brand Management in Emerging Markets: Theories and Practices. IGI Global, Brand Management in Emerging Markets: Theories and Practices, pp. 165-176. ISBN 9781466662421