Sallaku, Karolina, Ta, Thi Ngoc Bich, Simillidou, Aspasia and Christofi, Michail (2025) Co-creating cultural narratives. TikTok’s role in enhancing museum engagement. Journal of Asia Business Studies . ISSN 1558-7894
Sallaku, Karolina, Avloniti, Anthi, Magrizos, Solon, Vilamová, Šárka and Massis, Alfredo De (2025) Consumer Behaviour in Growth Hacking: Developing and Validating the Shareability Construct. Journal of Business Research, 189 . p. 115181. ISSN 0148-2963