Shen, Wangbing, Bai, Haiping, Yuan, Yuan, Ball, Linden ORCID: 0000-0002-5099-0124 and Lu, Fang
(2021)
Quantifying the roles of conscious and unconscious processing in insight-related memory effectiveness within standard and creative advertising.
Psychological Research
.
ISSN 0340-0727
Shen, Wangbing, Bai, Haiping, Ball, Linden ORCID: 0000-0002-5099-0124, Yuan, Yuan and Wang, Meijiao
(2020)
What makes creative advertisements memorable? The role of insight.
Psychological Research
.
ISSN 0340-0727
Shen, Wangbing, Gu, Haixia, Ball, Linden ORCID: 0000-0002-5099-0124, Yuan, Yuan, Yu, Cheng, Shi, Rong and Huang, Taozhen
(2020)
The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements.
Journal of Cleaner Production, 271
.
p. 122618.
ISSN 0959-6526
Shen, Wangbing, Liu, Zongying, Ball, Linden ORCID: 0000-0002-5099-0124, Huang, Taozhen, Yuan, Yuan, Bai, Haiping and Hua, Meifeng
(2020)
Easy to Remember, Easy to Forget? The Memorability of Creative Advertisements.
Creativity Research Journal, 32
(3).
pp. 313-322.
ISSN 1040-0419
Shen, Wangbing, Ball, Linden ORCID: 0000-0002-5099-0124 and Richardson, Beth Helen
ORCID: 0000-0001-8738-9925
(2023)
Creative Cognition in Advertising.
In:
The Routledge International Handbook of Creative Cognition.
Routledge, London.
ISBN 9781003009351