Items where Author is "Shen, Wangbing"

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Article

Shen, Wangbing, Bai, Haiping, Yuan, Yuan, Ball, Linden orcid iconORCID: 0000-0002-5099-0124 and Lu, Fang (2021) Quantifying the roles of conscious and unconscious processing in insight-related memory effectiveness within standard and creative advertising. Psychological Research . ISSN 0340-0727

Shen, Wangbing, Bai, Haiping, Ball, Linden orcid iconORCID: 0000-0002-5099-0124, Yuan, Yuan and Wang, Meijiao (2020) What makes creative advertisements memorable? The role of insight. Psychological Research . ISSN 0340-0727

Shen, Wangbing, Gu, Haixia, Ball, Linden orcid iconORCID: 0000-0002-5099-0124, Yuan, Yuan, Yu, Cheng, Shi, Rong and Huang, Taozhen (2020) The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements. Journal of Cleaner Production, 271 . p. 122618. ISSN 0959-6526

Shen, Wangbing, Liu, Zongying, Ball, Linden orcid iconORCID: 0000-0002-5099-0124, Huang, Taozhen, Yuan, Yuan, Bai, Haiping and Hua, Meifeng (2020) Easy to Remember, Easy to Forget? The Memorability of Creative Advertisements. Creativity Research Journal, 32 (3). pp. 313-322. ISSN 1040-0419

Book Section

Shen, Wangbing, Ball, Linden orcid iconORCID: 0000-0002-5099-0124 and Richardson, Beth Helen orcid iconORCID: 0000-0001-8738-9925 (2023) Creative Cognition in Advertising. In: The Routledge International Handbook of Creative Cognition. Routledge, London. ISBN 9781003009351

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