Parganas, Petros, Papadimitriou, Dimitra, Anagnostopoulos, Christos ORCID: 0000-0001-7470-5191 and Theodoropoulos, Anastasios
(2017)
Linking sport team sponsorship to perceived switching cost and switching intentions.
European Sport Management Quarterly, 17
(4).
pp. 457-484.
ISSN 1618-4742