Sallaku, Karolina, Avloniti, Anthi ORCID: 0000-0002-8188-6055, Magrizos, Solon, Vilamová, Šárka and Massis, Alfredo De
(2025)
Consumer Behaviour in Growth Hacking: Developing and Validating the Shareability Construct.
Journal of Business Research, 189
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p. 115181.
ISSN 0148-2963