Items created by Kaniadakis, Antonios

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Number of items: 2.

Book Section

Karpasitis, Christos and Kaniadakis, Antonios (2015) Social media as marketing information systems: Co-creation in viral advertising. In: Trends and Innovations in Marketing Information Systems. IGI Global, pp. 176-195. ISBN 9781466684591

Conference or Workshop Item

Karpasitis, Christos, Polycarpou, Irene, Kvasova, Olga and Kaniadakis, Antonios (2019) "I See, I Hear, I Speak": How Audiovisuals Affect Brand Video Virality. In: International Conference on Research in Advertising, 27-29 June, 2019, Krems, Austria.

This list was generated on Tue Apr 23 16:54:36 2024 UTC.