Items created by Donlan, Leah

[Atom feed] Atom [RSS2 feed] RSS
[BatchList tool] Batch List
Group by: Item Type | Date | No Grouping
Jump to: 2014 | 2013 | 2012 | 2011 | 2010 | 2009
Number of items: 10.

2014

Donlan, Leah K orcid iconORCID: 0000-0002-1320-2803 (2014) An empirical assessment of factors affecting the brand-building effectiveness of sponsorship. Sport, Business and Management: An International Journal, 4 (1). pp. 6-25. ISSN 2042-678X

2013

Donlan, Leah orcid iconORCID: 0000-0002-1320-2803 (2013) The Role of Brand Knowledge in Determining Sponsorship Effectiveness. Journal of Promotion Management, 19 (2). pp. 241-264. ISSN 1049-6491

2012

Donlan, Leah orcid iconORCID: 0000-0002-1320-2803 (2012) Exploring the views of students on the use of Facebook in university teaching and learning. Journal of Further and Higher Education, - (-). pp. 1-17. ISSN 0309-877X

Donlan, Leah orcid iconORCID: 0000-0002-1320-2803 and Crowther, Philip (2012) Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study. Journal of Marketing Communications . ISSN 1352-7266

Donlan, Leah orcid iconORCID: 0000-0002-1320-2803 (2012) Value creation spaces: using events to leverage sports sponsorship. In: Hartpury College Sport Management Conference, Hartpury College, Gloucestershire.

2011

Crowther, Philip and Donlan, Leah orcid iconORCID: 0000-0002-1320-2803 (2011) Value-creation space: The role of events in a service-dominant marketing paradigm. Journal of Marketing Management, 27 (13-14). pp. 1444-1463. ISSN 0267-257X

Donlan, Leah orcid iconORCID: 0000-0002-1320-2803 (2011) Intention .v. Reality: Exploring the use of Facebook for teaching and learning in three sports marketing modules. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing, Liverpool. ISBN 978-0-9561122-34

2010

Donlan, Leah orcid iconORCID: 0000-0002-1320-2803 (2010) Sports Sponsorship As A Tool For Customer Engagement. In: Academy of Marketing Conference 2010: Transformational Marketing, 6 to 8 July 2010, Coventry University, Coventry, UK.

2009

Donlan, Leah orcid iconORCID: 0000-0002-1320-2803 (2009) Profiling Contemporary Sports Sponsorship Objectives. In: European Association for Sport Management Conference, 16-19 September 2009, Amsterdam.

Donlan, Leah orcid iconORCID: 0000-0002-1320-2803 (2009) Determining the brand-building success of sponsorship. In: Academy of Marketing Annual Conference 2009, 7th to 9th July 2009, Leeds Metropolitan University, Leeds, UK.

This list was generated on Tue Dec 6 17:57:22 2022 UTC.