Items created by Bruce, Margaret Alison

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Bruce, Margaret Alison and Solomon, Michael R. (2013) Managing for Media Anarchy: a Corporate Marketing Perspective. Journal of Marketing Theory and Practice, 21 (3). pp. 307-318. ISSN 1069-6679


Bruce, Margaret Alison and Daly, Lucy (2011) Adding value: challenges for UK apparel supply chain management – a review. Production Planning & Control: The Management of Operations, 22 (3). pp. 210-220. ISSN 0953-7287


Bruce, Margaret Alison and Daly, Lucy (2010) Innovative Process in E-Commerce Fashion Supply Chains. In: Innovative Quick Response Programs in Logistics and Supply Chain Management. International Handbooks on Information Systems . Springer Verlag, Berlin Heidelberg, pp. 227-242. ISBN 978-3-642-04312-3

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