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Image Credit Header image: Artwork by Professor Lubaina Himid, CBE. Photo: @Denise Swanson

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Carr, Chloe (2022) The impact of user-generated content in the fashion industry: A case study of SHEIN and PrettyLittleThing. Connectist: Istanbul University Journal of Communication Sciences (63). pp. 27-57. ISSN 2636-8943

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