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Items where Subject is "N561 - Advertising"

[up]

JACS Subject Coding System - Principal Subjects (7)
- N - Business & administrative studies (7)
  - N561 - Advertising (7)

Group by: Creators | Item Type

Jump to: C | K | S

Number of items at this level: 7.

C

Celik Elmer, Candan ORCID: 0000-0001-9649-9421, Larson, Mitchell J. ORCID: 0000-0002-5506-0815 and Smart, Andrea (2014) The transformation of values in American magazine advertisements between 1965–2005. In: We Are What We Sell: How Advertising Shapes American Life… And Always Has. Bloomsbury Publishing, California, US. ISBN 978-0-313-39244-3

Celik, Candan ORCID: 0000-0001-9649-9421 and Jular, Jan Sanem (2017) Empirical illustration of social change in Turkey through magazine advertisements (1965-2014). Global Media Journal [Turkish Edition], 8 (15). ISSN 1309-7601

K

Karpasitis, Christos, Polycapou, Irene and Kaniadakis, Antonios (2018) The Role of Music in Viral Video Advertisements. In: ECSM18, 21-22 June, 2018, Limerick, Ireland.

Karpasitis, Christos, Polycarpou, Irene, Kvasova, Olga and Kaniadakis, Antonios (2019) "I See, I Hear, I Speak": How Audiovisuals Affect Brand Video Virality. In: International Conference on Research in Advertising, 27-29 June, 2019, Krems, Austria.

S

Shen, Wangbing, Bai, Haiping, Yuan, Yuan, Ball, Linden ORCID: 0000-0002-5099-0124 and Lu, Fang (2021) Quantifying the roles of conscious and unconscious processing in insight-related memory effectiveness within standard and creative advertising. Psychological Research . ISSN 0340-0727

Shen, Wangbing, Ball, Linden ORCID: 0000-0002-5099-0124 and Richardson, Beth Helen ORCID: 0000-0001-8738-9925 (2023) Creative Cognition in Advertising. In: The Routledge International Handbook of Creative Cognition. Routledge, London. ISBN 9781003009351

Sherrington, Anna Maria ORCID: 0000-0003-3950-4022, Oakes, S and Hunter-Jones, P (2021) Advertising healthy eating to young consumers: insights from English and Swedish adolescents. Journal of Marketing Management, 37 (15-16). pp. 1624-1655. ISSN 0267-257X

This list was generated on Thu Apr 18 05:01:57 2024 UTC.