Guiver, Jo W ORCID: 0000-0001-6126-3662 and Ujma, Dorota ORCID: 0000-0001-5092-6782 (2015) Aligning Values for Rural Tourism: Tourism on the Solway Coast. In: Sustainable Tourism: Dealing in Values, 05/06/15, UCLan West Lakes Campus. (Unpublished)
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Abstract
Cumbria's Solway coast is 'on the edge' of a number of phenomena: the sea, Cumbria, England, the Lake District and commercial viability as a tourist area. The presentation describes how many of its stakeholders have common goals which can be served by tourism, but so far it has not proved possible to unite these and improve the tourism offer and the popularity of the area.
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