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The influence of banner advertisements on attention and memory: human faces with averted gaze can enhance advertising effectiveness

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Sajjacholapunt, P and Ball, LJ ORCID: 0000-0002-5099-0124 (2014) The influence of banner advertisements on attention and memory: human faces with averted gaze can enhance advertising effectiveness. Frontiers in Psychology, 5 . ISSN 1664-1078

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Official URL: http://dx.doi.org/10.3389/fpsyg.2014.00166

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