Mass Media and Entertainment Management

Horne, John David orcid iconORCID: 0000-0003-4389-8204 and Watson, Beccy (2014) Mass Media and Entertainment Management. In: Entertainment Management: Towards Best Practice. Centre for Agriculture and Bioscience International (CABI), pp. 77-98. ISBN 9781780640235

[thumbnail of Accepted Manuscript] PDF (Accepted Manuscript) - Accepted Version
Restricted to Repository staff only


Official URL:


Learning outcomes
After reading this chapter you should be able to:
• Outline key social and cultural contexts that inform how entertainment and media are directly interlinked;
• Define core aspects of mass and new media and identify changes and continuities across the two;
• Identify different aspects of production, messages and audiences as three core elements of media, whilst recognising the links between and across them;
• Outline different theoretical approaches to media;
• Assess how mega-events such as the Olympics and Paralympics offer opportunities and challenges to entertainment managers across local and global contexts.

Repository Staff Only: item control page