HYPERLOCAL REVENUES IN THE UK AND EUROPE: Mapping the road to sustainability and resilience

Abstract

During the past few years, Nesta and other strategic organisations have published research and delivered a range of resources to directly support hyperlocal media publishers to innovate their service. While there are a growing number of examples of innovative and dynamic practice, and an increasing relevance of hyperlocal media due to the shrinking footprint of traditional local print and broadcast media, our research highlights key challenges concerning sustainability (financial as well as human resource), growth and ‘findability’. As the sector continues to grow and becomes more diverse - in regards to the types of businesses and services that are producing content, the type of content being produced, the means through which content is being distributed and the ways in which local audiences are accessing and engaging with content - a more robust examination of how publishers are monetising their services is necessary. Therefore, this study undertakes an analysis of current and emerging revenue streams and the digital technologies facilitating these – the findings of which will help publishers implement positive changes to their own service. This research is aimed at online-first (but not necessarily online-exclusive) hyperlocal practitioners in the UK and in Europe, for them to use the findings and guidance to improve their ability to provide news and information to their local communities for the long term. It also provides evidence and recommendations to wider industry and policymakers in Europe in order for them to better support hyperlocal media, in regards to aspects such as the Digital Single Market, tax regulation especially in regards to organisational structure, and regulation of other areas of the digital and media sectors.

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