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Engaging with Millennials and Generation Z: commercial opportunities, trends and marketing strategies

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UNSPECIFIED (2016) Engaging with Millennials and Generation Z: commercial opportunities, trends and marketing strategies. In: Westminster Media Forum Keynote Seminar: Engaging with Millennials and Generation Z: commercial opportunities, trends and marketing strategies, Morning, Tuesday, 22nd November 2016, St Martin-in-the-Fields, Trafalgar Square, London WC2N 4JJ. (Unpublished)

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Abstract

This seminar explored the untapped commercial opportunities for engaging and monetising the new generation of consumers: Millennials, and their successors, Generation Z.

Sessions analysed how both traditional and emerging players in the media, marketing and retail sectors are re-thinking their business strategies to engage and monetise youth audiences - including the importance of authenticity, portability and shareability - as well as the developing framework for social influencer marketing, with ISBA's recent contract template for brands working with vloggers and other creators.

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Item Type:	Conference or Workshop Item Keynote
Additional Information:	CONDITIONS FOR USE OF TRANSCRIPTS: This document is intended to provide a timely reference for interested parties who are unable to attend the event to which it refers. Some portions are based on transcripts of proceedings and others consist of text submitted by speakers or authors, and are clearly marked as such. As such, apart from where it is indicated that the text was supplied by the speaker, it has not been possible for the transcript to be checked by speakers and so this portion of the document does not represent a formal record of proceedings. Despite best endeavours by Westminster Forum Projects and its suppliers to ensure accuracy, text based on transcription may contain errors which could alter the intended meaning of any portion of the reported content. Anyone who intends to publicly use or refer to any text based on the transcript should make clear that speakers have not had the opportunity for any corrections, or check first with the speaker in question. If in doubt, please contact the forum first. This publication reflects proceedings at the Westminster Media Forum Keynote Seminar: Engaging with Millennials and Generation Z: commercial opportunities, trends and marketing strategies held on 22nd November 2016. The views expressed in the articles are those of the named authors, not those of the Forum or the sponsors, apart from their own articles. Although Westminster Media Forum is grateful to all sponsors for the funding on which we depend, participation in events and publications is never conditional on being a sponsor. As well as funding ongoing operations, sponsorship enables the Forum to distribute complimentary copies of publications, and offer complimentary tickets for events, to Government ministers, parliamentarians and officials most involved in policy. This publication is copyright. Its copying, in whole or in part, is not permitted without the prior written consent of the publishers. However, extracts of the text may be reproduced for academic or review purposes, subject to the conditions of use outlined in the previous page, providing they are accurate, are not used in a misleading context and the author, their organisation and the Westminster Media Forum are acknowledged. We would also appreciate being informed. Westminster Media Forum UK Headquarters 4 Bracknell Beeches Old Bracknell Lane West Bracknell Berkshire RG12 7BW T: 01344 864796 F: 01344 420121 publications@westminsterforumprojects.co.uk
Subjects:	N - Business & administrative studies > N500 - Marketing P - Mass communications & documentation > Media studies not elsewhere classified
ID Code:	16764
Depositing User ID:	Paul Harrison
Date Deposited:	06 Mar 2017 12:18
Last Modified:	03 Sep 2021 22:58

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Engaging with Millennials and Generation Z: commercial opportunities, trends and marketing strategies

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