The Neurolecturer as Model for Design Education

Abstract

Are there lecturers capable of educating a digital generation of players in state-of-the-art innovation and creativity techniques? Far-reaching challenge to accomplish, but hard to avoid if governments and institutions want to overcome the future challenges of the global economy, particularly emerging nations such as the ‘BRICS' and ‘MINT.' Education design can be instrumental to support a deep transformation of society, but the expertise needed in the classroom must be updated for a new era, characterized by educational approaches aimed at developing multiple intelligences. Teaching styles that match students' personality will enrich that process by taking into account their behavior when making pedagogic decisions. Cognitive neuroscience applied to learning will be a plus to ensure a deep transformation of design education in the in 21st century. The conceptualization of a new kind of lecturer, capable of carrying out this application is the center of this chapter.