A Darker Side of Creative Entrepreneurship

Wright, Adrian orcid iconORCID: 0000-0003-2803-212X, Marsh, Dorota orcid iconORCID: 0000-0002-5042-1407 and Mc Ardle, Louise orcid iconORCID: 0000-0003-0039-0814 (2019) A Darker Side of Creative Entrepreneurship. The Design Journal, 22 (S1). pp. 177-188. ISSN 1460-6925

[thumbnail of Author Accepted Manuscript]
PDF (Author Accepted Manuscript) - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.


Official URL: https://doi.org/10.1080/14606925.2019.1595856


This article aims to contrast positive interpretations of enterprise in creative work, which are characterised by freedom, autonomy and choice with less optimistic accounts of the nature of enterprise in the creative industries. By examining extant literature, it illustrates the entrepreneurial responses of designers to instable and dynamic market conditions. It charts how designers adapt to market forces by reconciling creative and commercial pressures, enhancing their labour mobility and commercialising their own labour potential. This article argues that designer’s normative feelings about their work enable them to reconcile the challenging aspects of their work.

Repository Staff Only: item control page