Child-Generated Personas to Aid Design across Cultures

Sim, Gavin Robert orcid iconORCID: 0000-0002-9713-9388, Shrivastava, Abhishek, Horton, Matthew Paul leslie orcid iconORCID: 0000-0003-2932-2233, Agarwal, Simran, Haasini, Pampana Sai, Kondeti, Chandini Sushma and Mcknight, Lorna orcid iconORCID: 0000-0002-0786-5408 (2019) Child-Generated Personas to Aid Design across Cultures. In: Human-Computer Interaction – INTERACT 2019. Lecture Notes in Computer Science (LNCS, volume 11748) . Springer, pp. 112-131. ISBN 978-3-030-29386-4

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Designers frequently use personas to model potential users, but these personas need to be accurate portrayals of people. With personas needed to facilitate a cross-cultural participatory design project, it was recognized that the personas needed to not only describe children appropriately, but also capture differences in behaviours between cultures. 56 children aged 7-10 in the UK and India participated in the creation of personas of elementary school children, describing aspects such as school life, family life and technology use. A tool developed to evaluate personas demonstrated that both sets of children could individually create plausible personas, while content analysis of the personas demonstrated that children focused on behavioural and activity-based narratives that were similar between the two groups, with only limited cultural differences identified. The findings suggest that child-generated personas can be a viable method in the design process, and may offer insights that aid cross-cultural design.

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