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Viewpoint: why marketers need a new concept of culture for the global knowledge economy

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Holden, N (2004) Viewpoint: why marketers need a new concept of culture for the global knowledge economy. International Marketing Review, 21 (6). pp. 563-572. ISSN 0265-1335

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Digital ID: http://doi.org/10.1108/02651330410568015



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