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Parganas, Petros and Anagnostopoulos, Christos 
ORCID: 0000-0001-7470-5191
(2021)
Social Media and Sponsorship in Sport.
In:
Social Media in Sport.
World Scientific, pp. 253-286.
ISBN 978-981-123-765-2
Full text not available from this repository.
Official URL: https://doi.org/10.1142/9789811237669_0010
Abstract
After reading the chapter, you will be able to do the following:
Understand the implications of social media on sponsorship
Discuss the sponsorship activation process in the social media environment
Recognize the role of social media in ambush marketing
Discuss the recent developments in celebrity endorsements
Identify the different forms of influencers and their role in sponsorship and athlete endorsement
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