Competitive Positioning of Tourism Academic Knowledge

Schweinsberg, Stephen, Sharpley, Richard Anthony john orcid iconORCID: 0000-0002-2135-3206 and Darcy, Simon (2022) Competitive Positioning of Tourism Academic Knowledge. Tourism Management, 91 . pp. 1-9. ISSN 0261-5177

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For more than 75 years tourism academia has evolved from humble beginnings in catering and hospitality degrees to become an institutionalised and global knowledge creation sector. Over the last 18 months, however, the COVID-19 pandemic has had the effect of amplifying concerns amongst some in government and industry over the role of tourism academia in the industry's future. This article employs Porter's Five Forces framework to review the forces impacting on the competitive positioning of tourism academic knowledge.

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