Stahl, Bernd Carsten, Schroeder, Doris orcid iconORCID: 0000-0002-3633-2758 and Rodrigues, Rowena (2023) Manipulation. In: Ethics of Artificial Intelligence. Association for Computing Machinery (ACM), pp. 53-61.

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The concern that artificial intelligence (AI) can be used to manipulate individuals, with undesirable consequences for the manipulated individual as well as society as a whole, plays a key role in the debate on the ethics of AI. This chapter uses the case of the political manipulation of voters and that of the manipulation of vulnerable consumers as studies to explore how AI can contribute to and facilitate manipulation and how such manipulation can be evaluated from an ethical perspective. The chapter presents some proposed ways of dealing with the ethics of manipulation with reference to data protection, privacy and transparency in the of use of data. Manipulation is thus an ethical issue of AI that is closely related to other issues discussed in this book.

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