Alumni
As a member of our Alumni Network, you are always part of the University of Central Lancashire.
Business and Enterprise
We have a strong reputation for applied business research, entrepreneurship and innovation, offering a wide range of specialist business support.
News
Read the the latest news and updates from across the University.
Work here
Discover more about working at one of England’s largest universities in the heart of the North West. Find out more about working at UCLan and browse our latest job opportunities.
Events at UCLan and beyond
We host a wide variety of events open to the public. These include performances and exhibitions, public lectures, festivals and more...
Visit us
Find out more about great ways to visit our campus from Open Days to Academic conferences. There's something for everyone.

Research
We have a growing and vibrant community of academics producing high quality research.
Research Services
We provide a professional, effective and holistic offering for researchers, from ideas and training to funding, dissemination and governance.
Research Themes
Our research fits under six broad themes, ranging from arts and culture to transformative science and technology.
Research Centres
Our interdisciplinary Research Centres are the home of world-class research that brings together expertise from across the University enabling us to provide real-world solutions and opportunities that have an impact on society.
Postgraduate research degrees
We offer a vibrant and world-class research environment, matched by excellent facilities, comprehensive research support and award-winning training opportunities.

Business and Enterprise
We have a strong reputation for applied business research, entrepreneurship and innovation, offering a wide range of specialist business support.
Training and development
We work in partnership with organisations from all sectors to develop and deliver tailored training programmes.
Recruit our Students
Are you looking for someone to bring new ideas and a fresh approach to your business? A UCLan student or graduate could be just what you need.
Support for SMEs
Support and funding for small and medium sized businesses
Apprenticeships
Looking to sponsor or employ a degree apprentice? We offer a wide range of higher and degree apprenticeships.

International students
If you’re looking to study at a great university in the North West, the University of Central Lancashire is a great choice to start or continue your studies in the UK.
International
We are an international, multi-campus university leading the way in modern learning.

Welcome and arrival information
Everything you need to know about starting university
Student experience
For everything about University life, from sports clubs to join, to student support.
Campuses and partners
We have a large and diverse campus network, with campus locations in Preston, Burnley, Westlakes and Cyprus.
Student support
We're here for you, no matter what. We offer expert advice and support in key areas such as health and inclusion to financial matters, visas and more.
Accommodation
Our student accommodation options offer great value for money in a safe, vibrant and inclusive halls community.

Undergraduate study
As an undergraduate student, you’ll benefit from the perfect mix of academic study and a range of opportunities that will set you up for a lifetime of success.
Postgraduate study
Whether you’re looking to develop your knowledge, enhance your career or change direction completely, our postgraduate courses can support your goals.
Postgraduate research degrees
We offer a vibrant and world-class research environment, matched by excellent facilities, comprehensive research support and award-winning training opportunities.
Degree Apprenticeships
Earn your qualification in a paid position within a company or organisation.
Professional Development & Short Courses
We offer professional development for you or your team to help plug a skills gap, offer continuing professional development or support career progression.

The impact of user-generated content in the fashion industry: A case study of SHEIN and PrettyLittleThing

Lists

Tools

Carr, Chloe (2022) The impact of user-generated content in the fashion industry: A case study of SHEIN and PrettyLittleThing. Connectist: Istanbul University Journal of Communication Sciences (63). pp. 27-57. ISSN 2636-8943

[thumbnail of VOR]

Preview

PDF (VOR) - Published Version
Available under License Creative Commons Attribution Non-commercial.
1MB

Official URL: https://doi.org/10.26650/CONNECTIST2022-226302

Abstract

The rise of online shopping has encouraged online retailers to discover new ways to ensure consumers have a positive experience when searching for information within the competitive landscape. User-generated content (UGC) can be conveyed in a variety of formats and contexts, such as reviews, photos, forum posts, testimonials, and much more (Fader & Winer, 2012). The purpose of this research is to investigate and compare SHEIN, which hosts the functionality to post UGC in the form of reviews with photos, and PrettyLittleThing, which does not allow the functionality for UGC in any form. Very limited literature explores UGC in the fashion clothing industry amongst the young, upcoming generations. To address this, a sample of 12 females aged 18 to 26-years- old participated in semi in- depth interviews to discover the impact of user-generated content on the information search stage of the consumer decision-making process. This research adds to the current UGC body of knowledge in the form of photos with reviews in the fashion industry via a case study context. The findings emphasize the positive influence UGC (in the form of reviews with photos) has on the information search stage of the consumer decision-making process.

Repository Staff Only: item control page

Summary Table

CORE (COnnecting REpositories)

CORE (COnnecting REpositories)