New Strategy and Thinking in Global Business System

Ensari, Muhterem-Sebnem orcid iconORCID: 0000-0002-3173-2568 and Gursoy, Guner (2020) New Strategy and Thinking in Global Business System. In: Handbook of Research on Strategic Fit and Design in Business Ecosystems. IGI Global. ISBN ISBN13: 9781799811251

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Because of the necessity of adopting the product and service to the rapidly changing needs of current customers, specialization in each supply chain has become more important. The companies from the same supply chain benefited from the collaboration in order to gain competitive advantage. This chapter first of all explains the current changes in business environment and define the new global business system and summarizes the common strategies to survive in this environment from related literature. It proposes a model of a smart supply chain management including agile organizations and mutual goal achievement of the firms and the members of the same supply chain at the end of the chapter. The aim of this chapter is providing a road map to todays and future organizations to be more competitive. It is believed that the chapter will be helpful for both professionals and academicians who have interest in strategy building process and creating competitive advantage.

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