Competitive Dynamics in Turkey

Ensari, Muhterem-Sebnem orcid iconORCID: 0000-0002-3173-2568 (2018) Competitive Dynamics in Turkey. In: Marketing Management in Turkey (Marketing in Emerging Markets). Emerald, pp. 165-198. ISBN 978-1-78714-558-0

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As a result of accelerating globalisation, competitive dynamics of the world are rapidly changing. Nowadays, both small and large enterprises exist in the same arena, which was not possible before. Similarly, emerging countries have become both markets and competitors for developed countries.

In this chapter, competitive dynamics of Turkey, as an emerging market, will be analysed by evaluating export, import and production volume of the main sectors in Turkey. The concept of competitive positioning and also competitive positioning in emerging markets will be explained. Cases from different industries will be included in order to comprehend the big picture, to understand the competitive dynamics in Turkey and to show the roadmap in management and marketing of these companies. This chapter is planned to be a helpful tool to guide entrepreneurs and managers working in and with Turkish companies to survive and market their products in the Turkish market.

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