SMEs and Competitors

Ensari, Muhterem-Sebnem orcid iconORCID: 0000-0002-3173-2568 (2018) SMEs and Competitors. In: How Small and Medium-sized Enterprises (SMEs) can be competitive:. LIT Verlag, Zurich, pp. 107-128. ISBN 978-3-64395969-0

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The environmental analysis is an important instrument for the SMEs, and it can contribute to their success through the globalization process. This book mainly focuses on the environmental analysis of the SMEs by analyzing three layers of environment under eight sub-categories: macro; potential competitors; substitutes; customers; competitors; suppliers; assets; and competencies. This book explains the relationship of the SMEs with their environments under this perspective, and gives sectoral examples for clarification. Each part is written by different academicians to reflect different points of view.

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