On the Wire: Analysing the evolution of BBC Local Radio, music radio and public service broadcasting

Abstract

This paper examines the significance of On the Wire, a BBC local radio programme, that provides a unique lens through which to examine changes in local radio, music radio in general and public service broadcasting. The paper provides a concise history and an account of the On the Wire, along with an explanation of its impact. The paper offers reasons for the programme’s enduring appeal, including its ability to change and adapt, its emphasis on the local in a global context and its innovative approach to audience participation. The paper concludes by positing that the history of On the Wire provides valuable insights for broadcasters in general, highlighting key aspects that radio programmes can learn from its approach. By showcasing the possibilities of what local radio, music radio and public service broadcasting can be, On the Wire sets a positive example for what radio can achieve.