The Functional Positioning of Digital Media in the Upgrading of Sports Industry: The Case of NBA

Abstract

Sports industry is an important part of many industries in modern society, and more and more people are paying attention to sports industry. The rapid development of the Internet has led to the rapid progress of digital media, which also brings great opportunities and challenges to the sports industry. However, how to make good use of the functions of digital media to promote the upgrading of the sports industry in the current digital transformation process still deserves further research. This study aims to explore the positioning of the functions of digital media in the upgrading of the sports industry, and to study and analyze the NBA as an example. The significance of this study is to provide the sports industry chain and sports industry practitioners with an in-depth understanding of the important role of digital media in the transformation and upgrading of sports industry development, and to provide experience and reference for the future development of the sports industry. This study adopts the literature research method and case analysis method. By systematically collating and analyzing the literature, it elaborates the functional positioning of digital media in the upgrading of sports industry. Then, the NBA is chosen as a typical case, and the case study method is used to analyze the application and effect of digital media in the development process of NBA. Finally, through comparative analysis, the common features, and referable experiences of digital media in the sports industry are summarized.