Dr François Nel, Reader/Associate Professor of Media Innovation and Entrepreneurship and Dr Kamila Rymajdo, Post-Doctoral Researcher, News Futures 2035, University of Central Lancashire—written evidence (FON0044) House of Lords Communications and Digital Select Committee inquiry: The future of news: impartiality, trust, and technology

Abstract

This abstract synthesises the submission to the House of Lords Communications and Digital Select Committee Inquiry into The Future of News, contributed by Dr François Nel and Dr Kamila Rymajdo of the University of Central Lancashire. Based on the comprehensive findings from the News Futures 2035 study, the submission tackles the pivotal issues concerning the future of trustworthy public-interest news, highlighting the significant impact of impartiality, trust, and technological advancements on the media sector.

The News Futures 2035 foresight study, supported by notable entities including the Public Interest News Foundation and the Google News Initiative, has engaged over 300 stakeholders from various sectors. It brings to light several major trends influencing news consumption today. Key among these are the role of online intermediaries, which are altering media plurality and information dissemination, thereby impacting public understanding and trust in news. Another critical aspect is the integration and implications of generative AI within journalism. There is an urgent need for enhanced AI literacy to ensure that AI tools are used to foster accurate reporting rather than contributing to the spread of misinformation.

The submission also examines the evolving challenges of maintaining impartiality in news reporting amidst competing demands for content that aligns with specific values. This is crucial in maintaining public trust, which has seen a notable decline, particularly in the post-Brexit environment. The role of public-interest journalism is emphasised as a public good, necessitating broad access, transparency, and accountability.

Recommendations put forth include the establishment of a News Futures Forum, a multi-stakeholder body that would facilitate collaboration and innovation across the news ecosystem. This forum would focus on building collective knowledge, enhancing policy and regulatory frameworks, and bolstering news literacy and capacity within the industry. Such collaborative efforts are deemed essential for addressing the current imbalances in power between publishers and online platforms, and for fostering an environment where public-interest news can thrive.

The abstract underscores the submission’s call for a unified effort from news organisations, policymakers, technology companies, and civil society to foster a sustainable news ecosystem. By focusing on innovation, community engagement, and the rigorous application of ethical standards, the future of news can effectively serve the public and support the foundations of democracy. This collective approach is critical for the preservation and enhancement of public-interest journalism in the digital age.