Case study: Paul Smith in Japan

Abstract

his paper describes a live case study that was developed by the authors using secondary information. The case has been updated on a number of occasions and is useful for teachers in marketing to use in their various modules. The authors have used the case study technique in their teaching and have attached questions for tutorial use. Selecting Japan as a market for entry is interesting and also difficult. It will give the user the opportunity to investigate all possible research engines and act as an aid for student reflective learning.